Twelve manual handoffs sat between a customer paying and a parcel moving.
Each order meant checking payment, copying customer data, creating a courier shipment, pulling the tracking link, messaging the customer and updating a margin sheet. None of it required a decision. All of it required attention.
The expensive part wasn’t the minutes. It was that every order interrupted something else.
What we built
One workflow watches for confirmed payments, validates the order, books the courier and sends the tracking link in the customer’s language. Revenue, shipping cost and margin land in the reporting sheet automatically.